mobile app + web experience design
2023
completed at Paper Crane Factory
in collaboration with nimi product + dev teams
nimi crowd sources group travel memories
In the group travel space, the market for digital companion apps is overwhelmingly fragmented. Travelers create group texts for photos, snap pictures of receipts, and share comments publicly on mass social media platforms. At the end, there is no collaboration within the group or cohesive story to share. Nimi is a travel app built so everyone on a trip can pool photos, help manage shared expenses, build the story of their trip and make private galleries, all in one place. It's a tool for the memory keepers; nimi facilitates crowd-sourced documentation, so the whole group can to contribute to the story.
My Role
I built out robust UX and logical information hierarchy to unite disparate features in the MVP product. I lead new feature concept development, product roadmap and strategy discussions, persona development, navigation overhaul and spec documentation, and collaborated on the creation of the brand and design system, product testing, and user interviews.






feature_memories

feature_photo sharing

feature_expense splitting
feature_shareable web gallery
process_user personas
process_user mechanics
process_app architecture
Nimi is a startup project built by Pasig & Hudson and Paper Crane Factory
Founder, CPO
Founder, Operations
Creative Direction + Copywriting
Marketing + Strategy
Brand + Design
Product Design
Web Development
App Development
credits
Carlos Korten
Alka Lachwani
Cal McAllister
Yasemin Oktay
Will Hays
Caroline Edwards
Ryan James
Fexle
nimiapp.com for more info