mobile app + web experience design
2023

completed at Paper Crane Factory
in collaboration with nimi product + dev teams

nimi crowd sources group travel memories

In the group travel space, the market for digital companion apps is overwhelmingly fragmented. Travelers create group texts for photos, snap pictures of receipts, and share comments publicly on mass social media platforms. At the end, there is no collaboration within the group or cohesive story to share. Nimi is a travel app built so everyone on a trip can pool photos, help manage shared expenses, build the story of their trip and make private galleries, all in one place. It's a tool for the memory keepers; nimi facilitates crowd-sourced documentation, so the whole group can to contribute to the story.

My Role

I built out robust UX and logical information hierarchy to unite disparate features in the MVP product. I lead new feature concept development, product roadmap and strategy discussions, persona development, navigation overhaul and spec documentation, and collaborated on the creation of the brand and design system, product testing, and user interviews.

feature_memories

feature_photo sharing

feature_expense splitting

feature_shareable web gallery

process_user personas

process_user mechanics

process_app architecture

Nimi is a startup project built by Pasig & Hudson and Paper Crane Factory

Founder, CPO
Founder, Operations
Creative Direction + Copywriting
Marketing + Strategy
Brand + Design
Product Design
Web Development
App Development

credits

Carlos Korten
Alka Lachwani
Cal McAllister
Yasemin Oktay
Will Hays
Caroline Edwards
Ryan James
Fexle

nimiapp.com for more info

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